Behind every global campaign is an operational system. This project reimagined Google Core's mission-critical marketing operations platform to simplify coordination and prepare campaign execution for AI-assisted workflows.
Duration: 6 months.
Business Context
Google operates one of the world's largest marketing ecosystems, coordinating thousands of campaigns across products, markets, and regions every year. Because these launches directly support Google's advertising and product businesses, operational delays create downstream business impact - from slower go-to-market execution to increased coordination costs and reduced organisational efficiency.
As campaign complexity increased, execution relied on fragmented documentation distributed across multiple internal tools, making planning, approvals, and cross-functional coordination increasingly difficult.
The opportunity was not simply to redesign a dashboard, but to redesign the operational system that coordinated campaign planning, approvals, and execution while preparing the platform for AI-assisted workflows.
Business Impact
Campaign Lifecycle
Dropping the case soon
