{
Enterprise Systems, AI Strategy, Operations
}
Designing AI-Ready Campaign Operations for Google Core.
Redesigning the mission-critical operational system behind Google Core's internal marketing campaigns - simplifying coordination, reducing manual effort, and preparing campaign execution for AI-assisted workflows.
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{
Mobile App design
}
Redesigning trust: how field/deskless workers stopped fearing the time clock - Blue-collar UX
Result : Reduced attendance marking time by up to 90%, cutting it from 3-15 minutes to under 1 minute.
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{
B2B SaaS - Feature led
}
Designing for zero digital literacy - and making them feel capable, not stupid - Blue-collar UX
Result: A scalable design increases 2x feature usage positively impacting 100x indirect users.
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{
B2C Mobile App - Product led
}
Rocket Pro UI/UX Revamp
Course completion grew from 1.9% to & 7%. DAU increased from 9-10% to up to 38% on average.
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{
B2B Mobile App - Product Led
}
Attendance correction for distributed blue collar teams
Result: Correction request down to 12 from 20 per person/month
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